Rivian launches loyalty discount taking off $3,500 on 2025 R1 purchases or leases
October marks the beginning of the fourth quarter and the holiday season. Rivian is greeting the holiday season with a new loyalty discount, which takes off $3,500 on any 2025 R1 Dual Large, Dual Max, or Tri Max purchases and leases when trading in used 2022 to 2025 R1S and R1T vehicles.
Customers taking delivery by December 31, 2024, quality for Rivian’s loyalty offer for 2025 R1 vehicle purchases and leases. Anyone hesitating on upgrading their vehicles might want to consider pulling the trigger before 2024 ends.
“Rivian Limited Time Loyalty Discount Offer: Rivian, LLC (“Rivian”) limited time Loyalty Discount Offer (“Offer”) of a $3,500 discount toward the purchase or lease of a new Gen 2 Rivian vehicle (see below) is available to current Rivian Gen 1 Rivian vehicle (see below) owners or lessors who trade in that qualifying Gen 1 Rivian vehicle towards their purchase or lease of a qualifying new Gen 2 Rivian vehicle. Discount will be applied as part of your vehicle transaction.
“Purchaser/lessee eligibility: This offer is open only to residents of the United States who have reached the age of majority in their jurisdiction of residence and who currently own or lease a qualifying Gen 1 Rivian vehicle and who trade in that qualifying Gen 1 Rivian vehicle towards a qualifying Gen 2 Rivian vehicle purchase or lease,” noted Rivian.
Customers trading in their Generation 1 Rivian vehicles from model year 2022, 2023, or 2022 qualify for the Rivian loyal discount. The company reminds Generation 2 R1 owners that they must purchase or lease a new 2025 R1 vehicle with Large or Max battery packs. The loyalty discount does not apply to R1 vehicle purchases or leases with a Standard battery pack.
As a special thank you to our Gen 1 owners, we’re making it easier to bring home the next generation of Rivian. Get an exclusive loyalty trade-in offer when you upgrade to a Gen 2 R1S or R1T. Learn more: https://t.co/ELJGYAHADa pic.twitter.com/emBuj2UvdZ
— Rivian (@Rivian) October 1, 2024
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